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He led an expansion of the guitar line with new guitars such as the "Les Paul" guitar introduced in 1952 and designed by Les Paul, a popular musician in the 1950s and also a pioneer in music technology.
The Les Paul was offered in Custom, Standard, Special, and Junior models.
Gibson was owned by the Norlin corporation from 1969 to 1986. Initially, the company produced only Orville Gibson's original designs.
In 1986, the company was acquired by its present owners. In 1936 Gibson introduced their first "Electric Spanish" model, the ES-150 followed by other electric instruments like steel guitars, banjos and mandolins.
and builds one of the world's most iconic guitars, the Gibson Les Paul. Gibson was at the forefront of innovation in acoustic guitars, especially in the big band era of the 1930s; the Gibson Super 400 was widely imitated.
In 1952, Gibson introduced its first solid-body electric guitar, the Les Paul which became its most popular guitar to date— designed by Ted Mc Carty and Les Paul.
In 1944, Gibson was bought by Chicago Musical Instruments (CMI) which was acquired in 1969 by Panama-based conglomerate, Ecuadorian Company Limited (E. L.) that changed its name in the same year to Norlin Corporation.
Many observers see this as the beginning of an era of mismanagement.
Gibson is a privately held corporation owned by its chief executive officer Henry Juszkiewicz and its president David H. In addition to guitars, Gibson offers consumer audio equipment devices through its subsidiaries Onkyo Corporation, Cerwin Vega and Stanton, Orville Gibson began to sell his instruments in 1894 out of a one-room workshop in Kalamazoo Michigan. During World War II, instrument manufacturing at Gibson slowed due to shortages of wood and metal, and Gibson began manufacturing wood and metal parts for the military.
Between 1942-1945, Gibson employed women to manufacture guitars.