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Young people are incredibly age-prejudiced, to such an extent that age is one of the most important filter criteria used to find a match on online dating sites. Age is the second-most important attribute used to help users determine if they’re interested in a potential match (after the photo).
With the obsession that today’s media has with youth and appearance, you could be forgiven for thinking that it’s only the young who are looking for companionship, that dating is a young person’s game. Which of the following images do you think the media is more likely to use to accompany an article on online dating? At the same time, more older adults over 55 find themselves single and looking, either through divorce or the tragic loss of a husband or wife they loved for many years.This means that there are more seniors and baby boomers than ever before looking for some companionship to fill the void of their prior partner.Things have been moving so quickly here at Stitch Central recently that it’s easy to forget that it’s only a little over two months since we announced ourselves to the world.In fact, we’re not sure you could even call it an “announcement” …The response was overwhelming: 500 registrations in less than 3 days, and over 250 very detailed comments.
We realized immediately that our little trial of online dating for seniors was something that resonated with people all over the world, and that we needed to go ahead and build something that would help us touch the lives of older adults everywhere.