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The day before the interview, Match Communications Director Trish Mc Dermott gave Kremen specific instructions: don’t wear black or white, don’t wear a shirt with busy patterns, and don’t say anything controversial.
The next day, Kremen came into the office in a tie-dyed shirt, wanted to do the interview from a brightly colored bean bag chair, and shocked everyone in the room when he said to the camera, “will bring more love to the planet than anything since Jesus Christ.” As Mc Dermott watched this scene unfold, her first thought was, “We’re destroyed.” But she soon realized Kremen’s performance was “brilliant,” as it reflected his character, his grand vision, and the company’s eccentricity.
“Tenacious is the first word that comes to mind,” says Thede Loder, a Match engineer from 1995 – 1996.
And Ron Posner, one of the first angel investors in Match, said that Kremen in 1995 was “very innovative, very sure of himself...
In 1994, when only about five percent of Americans had Internet access, Kremen took a ,500 advance on his credit card to buy the domain name
Today, Match is the undisputed leader of online dating.
In 1995, the management team was preparing for its first significant TV interview.
The online-dating site had gone live that same year, and Gary Kremen, the founder and CEO, was slotted to speak.
Kremen walked away with just ,000 when he departed Match, a site that is on track to earn over 0 million in revenue in 2011.A Chicago native, Kremen attended Northwestern University and graduated from Stanford business school in 1989.His former colleagues describe him as a high-energy visionary. he’s very smart,” says Fran Maier, the former General Manager of Match.and was one of a handful of early entrepreneurs on the Internet.” Kremen is about as quirky as he is smart.According to Internet data provider com Score, Match attracts more people than any other dating site in the U. And early this year, it announced the acquisition of Ok Cupid, one of the fastest-growing free dating sites.
Incredibly, however, Kremen has no ties to the Match brand today.