White people dating service
“If we want equal rights in this country, it has to be equal rights for everybody.” Russell points to his site’s recent traffic as evidence that others agree: More than 100,000 people visited White People Meet on Sunday, and — as of this writing — 1,033 people have registered to browse the site for free.
“It’s our right to have this business,” he replied — the “we” presumably referring to white people, generally.
“I knew there was some potential for backlash, but I’m not going to dodge it,” he said.
Although that billboard depicts a smiling white couple, Russell insists that anyone over 18 may join, regardless of race or ethnicity.
(“If you’re a black man who prefers to date white women, this might be a good option,” he said — presuming you can get over the object of your affection’s stated racial preferences.) It costs a month to message other members, and the site’s terms of service specifically prohibit messages that “promote racism, bigotry, [or] hatred.” “The site is not racially motivated in any way,” Russell stressed.
And yet, regardless of what Russell thinks about his site or his own intentions, there’s no denying that dating is racially motivated — and online dating, demonstrably so.
Data from Ok Cupid, the most transparent of the mainstream dating sites, has repeatedly shown a sitewide bias against people of colour.